Shownotes: Facebook Business Page Market Research is the topic for today's podcast. We will look at the Google Keyword Planner, Books and Magazines then close with tradeshows and farmers market which is a wholesale element. Alvern: Hello ladies. Alvern here. Today we'll be looking at your Facebook business page market research. Last week, we had part one, so today will be part two. Last week was Facebook business niche research, so the Facebook business market research. Alright, so, in the breakdown, I'll be covering five different areas, and I'm really, really hoping that I don't go overboard, in terms of time. We may have to do a part three, depending on how quick this goes, but hopefully it will only be one part, as opposed to having a third part. Alright, so, the five areas I'll be covering today are AliExpress Express, forums, wholesale, books and magazines and the keyword planner. Google Keyword Planner So, let's start with the keyword planner. The keyword planner is the Google Keyword Planner. You would need to login to access this one. Essentially ... I remember, a few years ago they had it that you can just access it without having to login but now you need to be logged in to access it. All you need to have is a Gmail account or your own business account that's linked to your Googlemail, for example. When you look up the Keyword Planner, you have the option to go to the Google Keyword Planner. Sometimes, when you login it takes you straight to the section to run campaigns and ads. Just ignore that, and at the very top, I think maybe it's the right hand corner, you go in under the tools and you see the keyword planner there; you just click on that. What it does, essentially, it allows you to research how many times specific keywords are being searched ... well, probably not specific keywords ... general keywords. Because you have your narrow keywords, you've got your broad phrase search. We just realised I've probably never covered over a topic or podcast going on ... explaining the whole idea of keywords and all of that, so I might actually have to do a podcast on keywords. A keyword is, essentially, a word that a user would put into the search engine, or Google search engine, or Yahoo, or Bing, to look for something. So, say for example, you want to look ... a storm is coming, and say the storm was called Peter, and you want to see information in the news or articles or blogs written on Storm Peter. You just type in Storm Peter, which is your keyword, and the results will come up in the search engine results pages. This is for all the search engines, or even if you would look in some sites they have Google assisted search as well. If you have exact matched keywords ... so if it's, for example, Storm Peter, or you want to see if Storm Peter is going to be hitting Miami for example, you would put in Storm Peter Miami; that's also an exact search. Or if it is you have a more broader search like, damage done by Storm Peter in Miami, the keyword there is obviously Storm Peter, which is the exact match, but this is a phrase or more broad search. That's why they call phrase match or broad match. But if you just type in the two words, Storm Peter, that's an exact match. Alright? Alright, so, the Keyword Planner helps you to look at keywords searched, obviously, using the Google search engine, and how many times those keywords are searched every month. It isn't really 100% accurate but it's more or less there. It's a good indicator. And the reason why you want to do this is just to see, for example, you decide, like I mentioned in previous podcast, you wanted to go into, for example, the DIY niche, and you want to see how many people are searching for a phrase 'how to restore a farm house,
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