Shownotes: Build a Brand for Your Blog How to build a brand for your blog or business is the focus of today's episode. I will be covering 7 key areas that you need to consider before getting your logo designed or any artwork completed. Hello ladies. Alvern here. Today we are going to be looking at how to build a brand for your blog or business. The areas we'll be covering would be the business mindset, your audience, we get a little bit into personas, the actual customer experience, design, the marketing plan and then finally we're gonna close off with the customer journey. All right, so let's jump right into it. Business Mindset In terms of business mindset, which is the first area we're looking at, it's just the mindset of the business. Obviously, you have your particular mindset of a long-term strategy of how you're gonna work, but this one is a mindset from the ... I prefer to call it the business mindset from the business point of view. Why, what do you do as a business? Why do you do what you do? What value are you bringing to your customers and what are you going to improve for them and for their lives? In order to build a brand, you need to know the lifetime impact you're going to have on them as a customer. What is the character of your business? Probably you think that's a little bit weird because a business doesn't have a character, but actually, it would include something like culture. What is that work ethic that you want to build a brand around for your business? So, when your customers interact with your business or your readers interact with your blog, how would they describe you in one word? Are you fun? Are you professional? Formal? What is the character of the business and then another thing to look at then, would be your customer ... Sorry, your narrative statement. Who you are as a business and how you can communicate with your customers. A narrative statement is, again instead of saying the character of your business in one word. You're seeing who you are and what you do in probably a Tweet. 140 or 100 characters. I'll give you examples of a few of them that I picked out for this particular episode to help you build your brand. One of them, the examples I wanna give here is existing brands on the market and what it is their one-liner says about them. I work my way from the top. I have Apple. I am doing this search live so I went and looked at the Apple website and they're featuring their iPhone X, which as you know launched only recently and it says here, "Say hello the future." What does that say to you when you go to the website and it says, "Say hello to the future." The likes of Burberry, I went on there and they, instead of having sort of a one-liner phrase, when you go to the homepage, they just have a sort of an iconic photo of the people who they represent or who their typical customer would look like with their clothes on. It's a headshot of a model and she has really cropped blonde hair with, I don't know how to explain it, but a trendy outlook, but that one photo says a lot about Burberry, who they represent and what it is, the experience they want the customer to have from visiting their website on the first impression. Next up, I have Harley Davidson. They've got several different phrases, but on the one that I went and then had a look at, a specific phrase, it says, "This will leave a mark." Then I went to Issey Miyake, just in case you don't know what it is, it's a brand of perfume. Men and ladies and in this particular one, they were featuring their latest I guess perfume or cologne for men and the catchphrase on there is, "Designed by water." And then finally up, we have here Michael Kors. Again, just in case you don't know who Michael Kors is, it's a really, really popular brand for handbags for ladies among other things and the catchphrase as soon as you enter the site on the landing page it says,
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