Hello you! In this episode, we will be looking at your Pinterest business account in a little more detail. We will be covering 9 fantastic ways to grow your Pinterest business account. I am assuming that you have these 5 things already before you can set about doing these daily tasks. Here are those 5 things: * A verified Pinterest business account - without this you will not have access to analytics * Between 15-20 keyword rich Boards * Each board has a minimum of 60 pins * Each pin has a keyword rich description and up to four hashtags * You are a collaborator with at least 5 group boards each having at least 100 followers, 1,000 is better As I mentioned at the start of this post we will be focusing on the 9 key tasks that you need to do consistently to grow the traffic, impressions and engagement of your Pinterest business account. Here is a list of those 9 tasks: * Looping pins * Repin popular pins * Update pin images * Check pins with the most clicks * Pin manually * Check pins with the most saves * Add pins to group boards * Re-pin other peoples content * Rewrite/update descriptions and hashtags This gives you a sense of what is it you are already doing right as well as what you may need to improve. Obviously, the ultimate goal of your Pinterest business account is to drive traffic to your blog or website. However, that traffic needs to see your content in the form of pins first then proceed to your site or simply engage with your pins to give you the feedback needed to take the next step. 1. Looping Pins So you have a board with 60 pins on it and the first thing you need to do to drive impressions and engagement is to keep your boards fresh. The best way to achieve this without driving yourself crazy doing it all manually is to use a third party tool like BoardBooster. Although they are not a preferred partner of Pinterest they are widely used to run campaigns, monitor your Pinterest business account and drive traffic sensibly to your content. As you can see this is an example of the looping facility in BoardBooster. I will cover this in more detail in my upcoming course. If you are confused and need help then you can take advantage of the video course where I cover everything step by step. 2. Re-pin Popular Pins As the name suggests you need to know or at least find a way of tracking down those elusive popular pins then re-pin them so that they can gain more traction. One of the ways to find those popular pins is to use the Pin Inspector functionality that you can find in Tailwind. If you don't have an account yet or if you have an account and not yet using Tailwind to help drive massive traffic to your blog or website you should do so now. As you can see from the above screenshot Pin Inspector gives you a thorough breakdown of each pin in terms of when it was first pinned to your board and how many times it has been re-pinned. 3. Update Pin Images One of the known ways to increase views to your blog post is by split testing the engagement of your pins to see which images get the most love from your audience. Sometimes you may have a killer title for your blog post but finding the perfect image that resonates with your audience is another story. Here is an example of one of my specific blog posts which have been repinned 100 times after I changed the image. Before After As you can see both images are very different and they seem to be referring to two completely different blog posts. You will also realise that I decided to try two very different pin sizes to see if that made a difference.
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