Choosing a domain name is one of the most important things you need to do when deciding to start a blog. In this article, we'll cover the 7 secrets to choosing your next fantastic domain name. In case you are not aware of it choosing the correct domain affects your brand and your message to your audience. Your domain name says everything about your blog or business. It could also say nothing about your brand or business. Over time as you build your brand your audience will come to know, like and trust you. Here are the 7 secrets to choosing your next domain name: * Which TLD * Memorable * Sensible * Length * Brandable * Vendor * Auctions Nail these 7 secrets and you will be well on your way to securing the perfect domain name for your blog. Also, save yourself the hassle of having to rebrand too often as it could happen that you never thought about it long and hard enough. 1. Which TLD? TLD is a top-level domain which is the part of your domain name that comes after the dot. For example in my domain name successunscrambled.com the 'com' is the top-level domain. There are mainly two types of TLDs these are generic and country specific. A good example of this is Canada's country-specific domain name is 'ca' whilst the one for the UK is 'co.uk'. The more generic ones can be 'com', 'club', 'org' and 'io'. Some can be quite fancy making them have an appeal of being different. However, one thing to remember is that the three most popular TLDs are 'com', 'net' and 'org'. These three also rank quite well in the search engines compared to any other TLDs out there. 2. Memorable Have you ever found a brilliant website and realised while browsing the pages of the website that you need to stop and attend to something urgent only to have to close the browser quickly without bookmarking the site? I had a very similar experience many times and it would have been so much easier if the domain name was easy to remember then it will be awesome. This is one of the reasons you are encouraged as a blogger to really think about the domain name that you will choose for your blog or business. You can always decide to use a more scientific approval to finding your company name by using a tool like Bust-A-Name. As you can see you start by entering ideas which will then lead to a few suggestions allowing you to choose the resulting words from the list as your domain name. Whatever you do one of the key ingredients to making a domain name memorable is that it is easy to spell. 3. Sensible You can decide to go down the route of making your domain name one that makes sense as opposed to sounding cool. One way to achieve this is by going for keywords that represent what your business does. For example, in my case, my goal is to unscramble the path to success for ambitious women who are stuck. The phrase unscrambling success for women is obviously too long as a domain name. Hence I went for success unscrambled. Someone seeing the name knows that I am all for unscrambling success. I must admit that I considered decoding success as well. However, I just decided that success unscrambled sounded a bit more memorable and I did not want my site to be confused with the Da Vinci Code in anyway shape or form. Take some time to think about what the main goal of your business is for your audience and find one or two words including one verb that represents what you do so that you have the option to use that in your domain name. 4. Domain Name Length The length of your domain name is a very important factor for SEO purposes as to whether your website would appear on the...
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