Hello you! I think you will agree with me that it is difficult to know for sure which LinkedIn connection request to accept especially if it is from someone that you never met. The problem is many businesses and entrepreneurs struggle with using the LinkedIn platform. In fact, it is difficult to see real business value from what can be considered cold networking. It took me years of usage and training together with a number of wins to really master using the platform. Once I started seeing the results both for myself and others and fully staying engaged daily on the platform everything fell into place in a matter of months. Last year LinkedIn introduced what is known as native video that changed everything and levelled the playing field for any individual interested in building their brand. The impact of taking advantage of new connections has not only introduced me to high-value connections but made generating leads a piece of cake. In this post, I am going to teach you what you need to do before accepting a LinkedIn connection request. How you know which ones to ‘reject’ and how you to can start connecting with others. Accepted a LinkedIn Connection Request? Have you ever accepted a LinkedIn connection request? Are you stuck wondering which ones to accept and which ones to reject? I receive at least one LinkedIn connection request every day. Some of them I accept straight away while others are left pending for me to do more research into who they are and what they do. At the time of writing this post, I have over 200+ pending requests waiting to be accepted. It is not because I feel that I am better than anybody else but because I need to do my due diligence. At this point, I want to back up a bit because this may be way over someone’s head who never heard of LinkedIn before seeing this post. What Is LinkedIn? LinkedIn is a business networking social media platform that has been around for over 10 years. It can be considered as the number one place where business decision makers hang out. What is the big deal? Well, let’s take some time to look at the facts so that you understand the importance of this network. As of January 2018, 60% of Internet users in the U.S. had a household income of $100,000+ use LinkedIn. I know that kind of sounds complicated but let’s look at another statistic. This graph shows how many times a day, a week or a month people use LinkedIn from their mobile devices back in 2016. The most important statistic is how many people are using LinkedIn broken down by country. The reason why this is important is that if your ideal client is using this platform you need to know your addressable market. So, in 2016 there were 128 million people in the US who set up their profile on LinkedIn. However, in Russia, there were only 5 million people. 5 million people is still a lot of people and it is not a figure to take for granted. If you are selling a product or services and you decide that you want to sell it in Australia then it is quite possible to use LinkedIn for marketing. Back in 2016, there were 7 million decision makers in Australia set up on LinkedIn. These are not just 13-year-olds looking to play Candy Crush but decision makers. Who Sent You LinkedIn Connection Request? The focus of this post is around accepting LinkedIn connection requests. 5-7 years ago it was expected that you should only accept a LinkedIn connection request from people you know. Of course, the concern in the camp is know how? For how long? Know personally or a passerby? Let’s spend some time looking at how people find you. Have you ever tried typing your first and last name into Google?
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