Hello you! I think you will agree with me that it is difficult to see the value of investing in the LinkedIn Sales Navigator package. The problem is many businesses and entrepreneurs struggle with generating leads from the free version of LinkedIn. It took me months of usage and training directly from the LinkedIn employees themselves to really master LinkedIn Sales Navigator. Once I started getting results and fully utilising the features of the platform everything fell into place in a matter of months. The impact of using the platform really increased my conversion rates of finding new opportunities and saved me a lot of time fumbling around to generate new leads. In this post, I am going to teach you how to use 9 features of the LinkedIn Sales Navigator that will not only save you time but put your lead generation efforts on autopilot. What is LinkedIn Sales Navigator? Have you ever heard of LinkedIn Sales Navigator? If not, it is a paid tool used mainly by someone in a sales prospecting capacity to help generate leads. Well, let's see, I am trying to think of a tool that is similar to this one application. I personally have not used any that is similar for a significant amount of time. At one point I do remember using Zoom.info for a short while but that is about it. Essentially, you can look at it as the business version of Facebook. Here's why, because many people have voluntarily placed their professional information on LinkedIn in so that it is publicly available. One good reason is that most recruiters and recruiting companies look on LinkedIn to find their next new hire. A very easy way to be found if you are job hunting is to create a LinkedIn profile. Most people, after finding their new job will tend to leave their details on LinkedIn because they want to maintain a former customer and work colleague relationship. 1. Advanced + Boolean Search One of the key advantages of the LinkedIn Sales Navigator over and above the free version of LinkedIn is the ability to access advanced search with boolean capabilities. If you never heard the term boolean before it just means using logic in your search. For example, all CEOs who are not Interim or not Acting will look like this 'CEO NOT Acting'. If you can picture someone's title on their LinkedIn profile they tend to put their job title. If you are prospecting and you are looking for a certain person based on a title this is a great way to decipher who's who. The advanced search also gives you a whole lot of features that are not available in the free version of LinkedIn the ability to filter your search by country, postcode, industry, function, company, company headcount and groups (love this one). This is definitely a huge time saver as it allows you to narrow down your search so that you are focused on getting great results. Of course, you will need to know who your ideal client is in great detail in order to reap the benefit of using these complex search features. 2. Weekly Leads After conducting your advanced search on the LinkedIn Sales Navigator you are advised to save the search. You will notice that you will have the option to get a fresh batch of leads weekly now that your search parameters have been saved. This is a huge time saver as it allows you to receive a fresh batch of leads every week that you can start working on if you are prospecting for sales. In case you are wondering you do have the ability to have several saved lead list in the system. This means you can receive 5-10 batches of fresh leads every week. So for example, if your ideal client is MDs in the Fashion industry in all major cities across the world then this is possible.
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