Still Confused About Facebook Lookalike Audiences?

You heard and saw all the amazing results around Facebook lookalike audiences, but you have no idea what it is or how you can find yours. Maybe you have even tried to install a Facebook pixel and you think that it has been installed properly but you cannot see anything in your analytics reports. Everyone keeps talking about running Facebook ads to warm audiences and you don't want to feel like the odd one out and you are too ashamed to even ask. It is possible that you have spent over 100 hours in forums and on Facebook groups trying to figure out how you too can get these eye-popping results that everyone and their grandmother is getting from Facebook Ads. You may have even dipped your toe and created your first Facebook Ad and the results were not exactly exciting.  Actually, you spent $100, $300 or even $600 on campaigns and you have very little to show for it. If any of these examples sound familiar or even if you can resonate with them slightly then stick with me as I help you understand Facebook lookalike audiences in more detail and even give you the opportunity to join a free Webinar. What are Facebook Lookalike Audiences? According to an article in the Social Media Examiner  "A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page". So what does that mean exactly?  Well, basically it is an audience that resembles the prospects that already visited your website, are on your email list, are fans of your Facebook Page or engaged with any of your content in the past. Based on any of your prospects past behaviour on any of your content as well as their interests and habits Facebook can then come up with a near enough audience that resembles those prospects. Why Are Facebook Lookalike Audiences Important? Well, this can add real value to you and your business because it gives you the opportunity to reach new potential customers. If you are really happy with your current customers or even prospects who engage with your content the best way to get more of the same kind of customers or prospects is to use technology to help you find them. How can Facebook know what my audience looks like? One of the reasons why it is difficult for entrepreneurs and small businesses to really understand Facebook lookalike audiences is because they don't realise that they need to give Facebook access to something that they have such as an existing audience. Unless you have a Facebook group or a Facebook page the only way for you to create a lookalike audience is to either install a Facebook pixel on your site or upload your email list to Facebook. At first, this may sound a little bit scary.  Why should you give Facebook more information about you and your business?  The truth is if you already have Google Analytics installed on your site then you are already giving a third party access to your information anyway. If your ideal customer is on Facebook then installing a Facebook pixel can only add value and give you a deeper insight into your marketing efforts. Google Analytics lets you know a lot of information about who visited your website and from which countries.  Facebook, however, can give you more in-depth information about your prospects and customers especially if they use Facebook regularly. Lookalike Targeting In order to create a successful lookalike targeting campaign, you will first need to create your Facebook lookalike audiences.