What do the Thrive leads plugin and lead generation tools have in common? Let's take some time to find out. There are 1,300 entrepreneurs performing a search for lead generation tools every month. The phrase, lead generation services, is researched over 1,600 times and lead generation strategies over 1,300 times. If you are in business or thinking of starting a business you know that it is super important to generate an income. In order to get that income, you know you need to get prospects or leads. The truth is many entrepreneurs and small businesses have an idea in their head that they need to generate some form of revenue. However, many continue to struggle because they are not quite sure what a funnel is or even a landing page let alone how to build an email list. In this post, I will spend some time looking at what lead generation is all about, why it is important and the tools you can use to take action. Lead Generation Tools What on earth are lead generation tools? Any piece of hardware or software that is needed in the sales funnel process to help with conversion rate optimisation can be considered a lead generation tool. Lead generation tools can include an email marketing service, list building plugin also known as a lead generation plugin and optin forms. Let’s start with a simple example of a lemonade stand on a hot summer’s day in your little neighbourhood. The fact that your neighbour’s 12-year-old daughter decided to set up a lemonade stand on a hot summer’s day is not a coincidence. People are inherently lazy to a certain extent. You can either walk 5 minutes to your house to get an ice cold drink or pay this girl $1 for a glass of ice cold lemonade which would you choose? Did you know that enterprise-level retailers use software with built-in short and long-term weather predictions to help them decide what to sell and when to sell these items? The fact that you walk into a department store on a day in Spring with unexpected sunshine and they have all their summer clothing on display is no coincidence. They ‘saw’ it coming. Disclaimer: please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link. I only recommend products that I have tried myself and have experienced success. Conversion Rate Optimisation Before I discuss why these tools are important, let me spend some time helping you understand conversion rate optimisation (CRO). Your neighbour’s 12-year-old daughter can employ some strategies to improve the chances of her meeting daily sales targets. Her lemonade stand can be visually appealing by using a nicely designed advert on the front of her cart. She can send out fliers days before she sets up. She can also increase the lifetime value of her customer by selling cookies as well as muffins with her lemonade. As an added bonus she can decide to take payment by Paypal and Stripe and start collecting email addresses. Basically, she can increase her conversions from lead to sale and lowering her cost of acquisition by employing a few clever strategies. These strategies are under the umbrella of conversion rate optimisation which in its simplest form is optimising conversion ratios to increase sales. Why Are Lead Generation Tools and CRO Important Well, if you are already in business you will know that it can take a lot of effort and resources to generate leads for your business. Using the best tools and strategies that are available on the market increases your chances of success.
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