How to Make a Facebook Post Shareable [Step by Step]

Have you ever come across a valuable or funny post on Facebook? Are you wondering how to make a Facebook post shareable with friends? While many people have categorised social media as being evil and addictive in many ways. There is still a lot of valuable content and ideas available that you can use in your business or everyday life. You have to agree with me that Facebook continues to be a great way to keep in contact with family and friends across the world. As someone who has travelled to over 24 countries and made friends in some of those countries. The easiest way to keep in touch is via social media. Let me know if this sounds relatable to your business. Being an entrepreneur and flying solo is very hard. In fact, it can make you feel isolated. While networking locally with small business owners can be helpful. A better way to increase your visibility is by using social media. Facebook is especially good at assisting with this because there are groups and pages specifically dedicated to business networking. In this post, you'll learn the basics of creating a post on your personal feed and business page. Also, how to ensure that it is shareable to gain more reach for your business. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is Facebook Reach and Why It's Important Before diving into creating and sharing Facebook posts let's look at the metric called 'reach'. Facebook is one of the central hubs of the Internet and it's also one of the oldest social media platforms. When it comes to social media, the word reach has been used loosely without people understanding its true meaning. The definition of reach in marketing is the total number of people or households who saw your article, post or collateral at least once in a given timeframe. In the case of a Facebook post, if your reach is recorded as 1,000 it means that at least 1,000 people saw it. Measuring reach is important because it gives you an indication of how your post is performing. Of course, if this is on your Facebook profile then it really doesn't matter so much. This is because analytics isn't available on personal profiles. If you publish posts daily, weekly or monthly, you'll be able to see which posts get the most exposure compared to others. Facebook has a potential audience reach of 2.85 billion. This makes it the perfect place to get more eyeballs when posting content. What to Post on Facebook Now that you understand what reach is all about, let's look at what to post on Facebook. As you probably already know not all content is created equal. It is a well-known fact that images and videos get a lot more engagement on social media compared to text. However, I have seen instances where poems or deep meaningful text posts when coupled with a striking image can get good engagement.